Thanks to unprecedented market demand following the global pandemic, eCommerce sales increased by more than 30% in 2020. As stay-at-home orders switched from weeks to months, many consumers were forced to adapt to shopping online, causing the market to explode. More consumers have been successfully indoctrinated into the online world as a result of the pandemic. eCommerce will continue to advance in ways that would have seemed impossible before the pandemic, from increased gross sales to new markets in niches previously untapped by developers. Apart from general growth, few major eCommerce trends have emerged that will shape the industry in 2021 and beyond.
AI and Automation
E-commerce technology was dominated by analytics and machine learning until 2020. In 2021, more chatbots, live chat, speech analytics, and other advanced AI technologies will be used to enhance the customer experience. According to the reports issued by Forrester, more than 60 percent of B2B sellers will use AI and Automation by 2021. AI will be used in fraud detection, prevention, and transaction security, in addition to administrative tasks and customer interaction.
Domination of Integrated Solutions
Multiple systems and legacy tools will be needed to transition to an online supply-and-delivery chain. However, having too many components will make the process more difficult. Instead, customers and businesses will benefit from integrated solutions such as ERP systems, multichannel integrations, and CRM integrations between in-house and third-party customer service outsourcing firms. More people would be interested in such unified solutions.
Enhanced Flexibility and scalability with cloud commerce
Shop systems in the cloud will continue to play a key role in 2021, thanks to increased investments in retailer technology. Retailers with full systems of shop software, service, repair, and support are optimally prepared for a long-term sustainable future in online trading, whether for beginners or professionals. The scalable shop system adjusts to the increasing number of customers, as well as the shop’s individual needs and specifications, at any time. As a result, a strong performance is anticipated. Furthermore, the seamless integration between software and operations ensures that all critical components are perfectly organized and that project implementation times are kept to a minimum.
Ethics and Authenticity
Consumers are increasingly expecting retailers to be environmentally conscious and ethical. Transparency and carbon footprint have now become very relevant issues that must be highlighted if a majority of customers are to be met.
The e-ecological trader’s duty applies not only to the products sold and the manufacturing process but also to distribution. When it comes to environmental responsibility, not all forms of delivery are treated equally, and some pollute more than others. Eco-responsibility is not only one of the top eCommerce patterns for 2021, but it also indicates a change in consumer behavior.
Omnichannel shopping is a multichannel approach to selling products and services. This strategy focuses on delivering a seamless user experience regardless of whether the user is shopping online, or in a physical store. This means that if you have an online store for your e-commerce business, you’ll need an offline store as well if you want to provide your customers with a seamless shopping experience.
Vocal or Voice Commerce
Voice commerce has been mentioned for a long time. It’s no secret that not all e-commerce companies have embraced this technology yet. However, those who have already done so are making the most of voice commerce to provide a superior customer experience. Simply put, the popularity of voice technology and smart speakers is rapidly growing. The majority of users prefer this new way of shopping because it is easy, quick, and convenient.
Innovative Shopping Habits
Stores have always been the most important factor in determining success. Older demographics, which may have been suspicious of online shopping in the past, may enjoy the newfound convenience and continue to be eCommerce consumers as brick-and-mortar stores reopen at full capacity—the eCommerce industry’s ability to break the general public’s long-standing practice of physically entering.
Enhanced Digital Advertising Competition
While the pandemic has grown the eCommerce industry’s size, it has also intensified competition. Companies and advertisers who can pioneer new media content will be rewarded with ever-increasing rewards. Furthermore, companies have been growing their investments in digital advertising as it has become more important. This was true earlier, before pandemic, but the coronavirus, like so many other things, exacerbated this investment. Large retailers who did not adapt their business model to take advantage of internet ads until after the pandemic either went out of business or learned a hard lesson. By 2021, eCommerce will have risen to the top of every company’s priority list, escalating the digital content ‘arms race.’
Accelerated Demand in Various Niches
The psychological effects of the pandemic on customers around the world will last a lifetime, even if social distancing ends prematurely. For forward-thinking developers, this opens up a slew of new opportunities. Ecommerce niches that were previously unprofitable can now be profitable.
Consumers that are searching for solutions rather than brands account for half of all global e-commerce revenues. It’s never been more critical or challenging to build a brand. The good news is that socially conscious buyers are willing to pay a premium for products that have a social agenda. Brands must turn their in-market product pages into rich, engaging experiences while also offering exclusive customized goods through their own networks.
Branding has never been more critical or challenging in a world where markets dominate and search often unbranded. Marketplaces account for half of all global e-commerce revenue, and brands are compelled to participate based on volume alone.
Social Commerce Platforms
The popularity of social commerce continues to expand. Product purchases via social networks are continuing to gain popularity, thanks to new shopping functions and platform optimization. Instagram, for example, is about to launch a direct order feature with in-app checkout, and YouTube is also experimenting with new social commerce features. Users can now browse product catalogs from various brands, gather different items, and pass the entire range directly to the shop in the chat, thanks to the launch of shopping carts on WhatsApp. New social commerce features provide retailers with not only new customer interfaces but also new sales opportunities.
Mobile commerce to Rise
Mobile commerce, a long-time favorite and now a must-have for popular online retailers will be one of the top e-commerce topics in 2021. Around three-quarters of all eCommerce, transactions are expected to be made via smartphones and tablets by the end of the year. The agenda for online retailers in 2021 is straightforward. Mobile usability needs to be further incorporated and honed into business strategies. Your own shopping app is no longer a distant dream; it is very much within reach!
In 2021, eCommerce will continue to develop in a variety of industries. Who can keep up with the major players depends on having the right technical resources and implementing them quickly. The eCommerce trends in 2021 are primarily concerned with further growth. The promise of well-known eCommerce technologies has not yet been fully realized. The digital world moves quickly, and online retailers must continually improve and break new ground to stay competitive. What works today will become obsolete tomorrow. A reliable and active system partner is worth its weight in gold when it comes to staying on top of things. Retailers will meet upcoming requirements with the help of a flexibly scalable shop system.